Privacy policy

Last updated: 9 August 2026

This Privacy Policy explains how Dental Sutures collects, uses, stores and protects personal information when you visit our website, contact us, create an account or purchase products from us.

1. Who we are

Dental Sutures is a trading name of Astflick Group Ltd. Astflick Group Ltd is the data controller responsible for personal information processed through this website and in connection with Dental Sutures orders and enquiries.

Astflick Group Ltd
Unit 7, Latham Road Business Park
Latham Road
Huntingdon
Cambridgeshire
PE29 6YE
United Kingdom

Company number: 05950580
VAT number: GB896845841
ICO registration: ZB229240
Email: hello@dentalsutures.co.uk

Astflick Holdings Ltd owns or licenses certain brands and intellectual property used within the wider group. It is not normally the controller for orders placed through this website unless we tell you otherwise in a specific situation.

2. Scope of this policy

This policy applies to visitors, business customers, account holders, prospective customers and people who contact Dental Sutures.

Dental Sutures supplies products on a business-to-business basis. Business contact information can still constitute personal information where it identifies an individual.

3. Personal information we collect

Depending on how you interact with us, we may collect:

Identity and business information

Your name and job title;
Business, practice, clinic or organisation name;
Company registration or VAT information where relevant; and
Account username or customer number.

Contact information

Billing and delivery addresses;
Email address;
Telephone number; and
Communication preferences.

Order and transaction information

Products ordered, order values and order history;
Invoices, purchase orders, credits and payment status;
Delivery, fulfilment and returns information; and
Payment confirmation supplied by our payment providers.

We do not normally receive or store complete payment-card details. Card payments are processed by authorised payment providers.

Technical and website information

IP address;
Browser, device and operating-system information;
Pages viewed, links used and referring website;
Cookie and consent preferences; and
Website security, diagnostic and activity logs.

Communications

Enquiries sent through forms, email, telephone or live chat;
Customer-service and complaint correspondence;
Product reviews or feedback; and
Marketing preferences and unsubscribe records.

4. How we collect information

We collect personal information:

Directly from you when you place an order, create an account, contact us, subscribe or complete a form;
Automatically when you use our website, through cookies and similar technologies;
From your employer or organisation when it places an order or nominates you as a contact;
From payment, delivery, ecommerce and customer-service providers involved in completing your request; and
From public business sources where reasonably necessary for account verification, fraud prevention or credit control.

5. How and why we use personal information

We may use personal information to:

Set up and manage customer accounts;
Process orders and payments;
Arrange delivery, fulfilment, returns and refunds;
Provide quotations, invoices and order documentation;
Respond to questions, complaints and support requests;
Communicate about product availability, backorders, recalls or safety information;
Prevent fraud, misuse and unauthorised transactions;
Maintain website security and diagnose technical problems;
Improve our products, website, customer service and business operations;
Manage debts, credit limits and legal claims;
Send marketing communications where permitted; and
Comply with tax, accounting, regulatory and other legal obligations.

6. Lawful bases

We rely on one or more of the following lawful bases:

Contract: where processing is necessary to provide a quotation, fulfil an order or perform a contract with you;
Legal obligation: where we must retain or disclose information to comply with applicable law;
Legitimate interests: where necessary to operate and improve our business, support customers, protect our systems, prevent fraud, recover debts and market relevant products, provided those interests are not overridden by your rights;
Consent: where you have given consent, including for non-essential cookies or marketing where consent is required; and
Legal claims: where information is required to establish, exercise or defend legal claims.

You may withdraw consent at any time. Withdrawal does not affect processing that took place before consent was withdrawn.

7. Who we share information with

We may share relevant personal information with:

Shopify and other ecommerce, website-hosting and technology providers;
Payment processors, banks and fraud-prevention providers;
Warehouses, manufacturers, suppliers and fulfilment partners where required to fulfil an order;
Couriers, postal operators and delivery providers;
Email, customer-service, analytics and marketing providers;
Accountants, auditors, insurers, legal advisers and debt-recovery providers;
Astflick group companies where necessary for legitimate administration, shared services or legal compliance;
Regulators, courts, law-enforcement bodies and public authorities where required; and
A buyer, investor or successor where all or part of our business is reorganised, sold or transferred.

Service providers may only use personal information for the services they provide to us and must protect it appropriately. We do not sell personal information.

8. Cookies and similar technologies

Our website uses cookies and similar technologies to operate the website, remember preferences, maintain security, understand website performance and, where permitted, support analytics and marketing.

Cookies that are not strictly necessary will be used only where the required consent has been obtained. You can use the website’s cookie controls to accept, reject or change your preferences. You can also control cookies through your browser, although disabling necessary cookies may affect website functionality.

9. Marketing communications

We may send relevant product, service and business communications where you have consented or where another lawful basis permits us to do so.

You can opt out at any time by:

Using the unsubscribe link in a marketing email; or
Emailing hello@dentalsutures.co.uk.

We may continue to send non-marketing communications concerning orders, accounts, safety notices or service matters.

10. International transfers

Some service providers may process personal information outside the United Kingdom.

Where a restricted international transfer occurs, we use a lawful transfer mechanism where required. This may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another legally recognised safeguard.

11. Data retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, warranty, fraud-prevention and dispute-resolution requirements.

Our usual retention approach is:

Order, invoice, payment and tax records: normally six years after the end of the relevant accounting period;
Customer account records: while the account remains active and for a reasonable period afterwards;
General enquiries and customer-service correspondence: normally up to 24 months after the matter is closed, unless needed for an order, complaint or legal claim;
Marketing information: until you opt out or the information is no longer required; and
Technical and security logs: for a period appropriate to security, fraud prevention and system administration.

Information may be retained for longer where required by law or where necessary to establish, exercise or defend legal claims.

12. Data security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, loss or destruction.

Access is restricted to people and service providers who need the information for legitimate business purposes. No internet transmission or storage system can be guaranteed to be completely secure.

13. Your data-protection rights

Depending on the circumstances, you may have the right to:

Request access to your personal information;
Request correction of inaccurate or incomplete information;
Request deletion of personal information;
Request restriction of processing;
Object to processing based on legitimate interests or direct marketing;
Request transfer of information in a portable format;
Withdraw consent where processing relies on consent; and
Complain to the Information Commissioner’s Office.

These rights are not absolute and may be subject to legal exemptions. We may request information to verify your identity before responding.

To exercise a right, email hello@dentalsutures.co.uk.

14. Complaints

Please contact us first if you have concerns about how we use your personal information so that we can investigate and respond.

You also have the right to complain to the UK supervisory authority:

Information Commissioner’s Office
Website: ico.org.uk/make-a-complaint
Telephone: 0303 123 1113

15. Automated decision-making

We do not normally use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects. If this changes, we will provide the information required by law.

16. Children

This business-to-business website is not intended for children, and we do not knowingly collect personal information from children through customer accounts or orders.

17. Third-party websites

Our website may link to third-party websites. Those websites operate independently and have their own privacy notices. We are not responsible for their content or privacy practices.

18. Changes to this policy

We may update this Privacy Policy to reflect changes to our operations, services or legal obligations. The latest version will be published on this page with its updated date.